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Chain Reaction: Has Miracle Mile Lost Its Soul?

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Sunday, February 17, 2008
11:30 am (ish)

Chili’s Outlines Plans for New Venue in Gables

Remove restless torso from Stearns & Foster. Wash face. Wipe cold out of eyes. Back to Stearns & Foster.

Chili’s Outlines Plans for New Venue in Gables

Miami Herald headline remains unchanged. I guess Coral Gables wants their “baby back, baby back…”.

The development of the U.S. Interstate Highway System (Dwight D. Eisenhower’s baby) in the 1950’s facilitated many things. It allowed businesses to ship goods and services across the country, families to utilize the vehicle to vacation in far-away destinations, and facilitated the birth of the franchise chain. Motels, diners, gas stations, and fast food chain restaurants soon sprouted next to every highway, in every town, every city, and (later) every suburb throughout America.

While Coral Gables has never been strongly adverse to big brands (remember the Burger King on the NW corner of Miracle & Galiano where Nexxt Cafe operated for what seems like 3 months?), the area’s restaurant scene, once dominated by independent “mom-n-pop” establishments, has changed considerably in the past few years.

Monounsaturated trans fats, monosodium glutamate (MSG), soy protein, high-fructose corn syrup, and yellow #5 are not what worry me most. The lack of fresh ingredients isn’t either. I mean, what you eat doesn’t make me _ _ _ _ (rhymes with sit).

My concern is the changing atmosphere in Miracle Mile. While the bar and restaurant landscape has become glitzier and shinier (think Tarpon Bend & Houston’s), the Mile’s texture, character, personality, and neighborhood feel have become endangered species.

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When I walk the Mile and the surrounding area these days, I feel like I’m at an outdoor version of a suburban mall. The distinctive charm is gone. There’s a lack of energy. A lack of creativity. The entrepreneurial spirit of yesteryear is nonexistent. Miracle Mile could be anywhere. What happened to its identity? What makes me want to say: “This is where I want to live!”?

I have always felt (and still do) that the neighborhood north of the Central Business District - North Ponce (loosely defined as the area north of Minorca Ave, west of Douglas Rd, and east of Le Jeune Rd) - has the potential to become a quasi-urban neighborhood that attracts the creative 20 & 30-somethings in search of a place to establish the knowledge-based and creative-content industries that drive so much of today’s economic growth.

I hope local leaders and market forces find a way to create a community that fosters diversity, tolerance, and openness to new ideas. I hope they create a community that attracts the very people who will demand and establish authentic eateries along Ponce de Leon Blvd. I hope they create a community where mediocrity is not tolerated. I hope they create a community where mothers can walk their children to Coral Gables Elementary and stop at the bakery for a freshly baked baguette on the way back home, while fathers walk to the storefront office to make that dough.

I just hope they don’t recreate present-day Miracle Mile.

Adrian Salgado is a Realtor Associate with RED I Realty and can be reached at 305-491-7179 or SalgadoA@gmail.com.

This post does not intend to defame any of the restaurants mentioned or pictured above. As a matter of fact, you can catch me in a certain corner having lunch sometimes (even though they destroyed their menu when they removed the Hawaiian Ribeye, the pork chops, and the baked beans from their culinary repertoire). You may even see me in there on a Friday afternoon amongst the chickenhead convention taking place inside. Guilty pleasure. It entertains me.

By the way, although you’ll never see me eating inside the new Chili’s (when it opens), you may see me having 2-for-1 Killian’s Red amongst the 2-for-1 Cuervo (sorry, no Patron) margarita-sipping secretary/administrative assistant happy hour set that Chili’s is sure to attract. I’ll take that over the Grey Goose-sipping, Prada sunglass-wearing secretary/administrative assistant happy hour set at that certain corner 10 out of 10 times. I’m just saying.

7 comments

1 Raul Estrada { 06.13.08 at 8:39 am }

I believe market rents have driven off many of our local mom and pops. I too would like to have coffee at other joints like Cafe Demetrio and log into their WIFI, enjoy a dinner at Cohiba Brasserie with my wife, walk to Sabor Habana Cigars for a smoke. Unfortunelaty, I continue to have less choices as time passes. Will Miracle Mile get its grove back? Only time will tell or is it only market rent will tell? By the way, be careful with the consumption of that high-fructose corn syrup.

2 LoreL { 06.13.08 at 9:04 am }

What happened to the days of the Biscayne Cafeteria next to the Colonnade on Miracle Mile??? Well this Chili’s opening will somewhat be a return to the area for them. Because they used to be at Miracle Center back in the day where Miracle Center was the Place to be!!! And you could do Dinner and a movie for $20!!!

3 Nelson { 06.13.08 at 9:41 am }

Adrian, could not agree with you more. Even back in the late sixties, before your time, Miracle Mile had a special je ne sais quoi that is missing now. However, I must admit that I still enjoy strolling down Miracle Mile on a Saturday evening.

Historical Note: Eisenhower was so impressed by the German Autobahn during WW II that he made it a point to improve and expand the US highway system once he became president.

4 Adrian Salgado { 06.13.08 at 10:11 am }

LoreL,

Biscayne Cafeteria is yet another furniture store. How many can the Mile absorb?

I remember when Chili’s was at Miracle Center. Back then the food they served was actually edible.

Nelson,

Thanks for the historical note. Eisenhower was definitely a visionary who saw the importance of having a highway system. I wonder if the automobile industry had anything to do with it?

5 Boquadito { 06.13.08 at 10:17 am }

It be somewhat ok if Chilis would be what it was 10 yeras ago. Their food , in my opinion, was alot better quality than what it is today. With that chicken that looks like it belongs on a plate at a model home. It so rubbery!!! Nasty!!! I think the young professionals as we call them, have driven those new kinds of franchises in to the area because they want that glitzy higher end feeling in the neighborhood. You know after all it is “Coral Gables”.

6 Lu { 06.13.08 at 12:33 pm }

When we had initially looked into opening an office in the gables, having a store front right on Miracle Mile would have been ideal. The $10,000/month rent quickly made that impossible. We ended up on ponce & 18th in roughly 600 sq. ft of a run down building which was to be sold a couple of years later to a high rise developer. So much for that. Let’s not even get started on the miracle center.

7 LoreL { 06.13.08 at 5:29 pm }

Adrian… Who actually shops at these furniture stores on the Mile??? I’ve NEVER seen a soul in them. Hmmm…

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